Concept build
Fixwell Plumbing
Trades · 2025 · Booking Website + WhatsApp Automation
A plumbing business built to catch emergency jobs while the team is asleep.
This is a concept build — a working site we designed to show exactly what we’d ship for a business like this. The numbers below are the targets we track with clients, not claims from a past project.
The challenge
Burst pipes do not wait for office hours. Fixwell missed after-hours calls, and competitors who answered first took the job. The old site had a contact form nobody checked.
The solution
We built an emergency-first site with a clear call action and a WhatsApp funnel that captures the job details, urgency, and address automatically, then notifies the on-call engineer.
What this build targets
24/7
emergency capture, no missed night calls
< 10 min
target: job details reach the on-call engineer
+30–50%
target: after-hours jobs won by month three
Targets we set with clients at kickoff and measure from their booking and WhatsApp data. Shown as ranges because this is a concept build — we don’t publish invented client results.
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