Concept build
Cornerstone Electrical
Trades · 2024 · Booking Website + WhatsApp Automation
An electrical contractor concept that turns missed calls into booked jobs, round the clock.
This is a concept build — a working site we designed to show exactly what we’d ship for a business like this. The numbers below are the targets we track with clients, not claims from a past project.
The challenge
Cornerstone took jobs by phone, but calls stacked up while the team was on site. Homeowners called twice, got voicemail, and booked another electrician. The estimator lost hours every day returning missed calls.
The solution
We rebuilt the site around job types and gave every page a clear call action. A WhatsApp flow captures the job, urgency, and address, then notifies the right engineer with the details ready.
What this build targets
+30–50%
target: jobs booked from the site by month three
0
missed calls — every enquiry lands in WhatsApp
-5 h
target: estimator admin per week
Targets we set with clients at kickoff and measure from their booking and WhatsApp data. Shown as ranges because this is a concept build — we don’t publish invented client results.
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