Concept build
Pivot Fitness
Gyms & Fitness · 2025 · Booking Website + Lead Capture & CRM
A boutique gym concept that fills classes on schedule instead of chasing sign-ups.
This is a concept build — a working site we designed to show exactly what we’d ship for a business like this. The numbers below are the targets we track with clients, not claims from a past project.
The challenge
Pivot took bookings over Instagram DMs and a spreadsheet. Classes went out half full because members forgot, and the owner spent evenings on admin.
The solution
We delivered a class booking site with reminders, a waitlist, and a lead pipeline for free-trial offers. Members now book and get reminded on autopilot.
What this build targets
80%+
target: average class capacity
+20–30%
target: trial-to-member conversion
-10 h
target: owner admin per week
Targets we set with clients at kickoff and measure from their booking and WhatsApp data. Shown as ranges because this is a concept build — we don’t publish invented client results.
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